Hello! Today I have something for wedding suppliers. And really all the businesses out there.
Spring is the time when we all work on our businesses, update websites, prepare new offers for clients. I thought it would be a perfect moment to share some tips on how to make your wedding business more inclusive. Hope this helps!
IMAGES FROM THE STARS INSIDE
As times change, so do our couples, and all of us business owners in the wedding industry have the duty, and joy, of ensuring everyone feels welcome, represented, and understood. Every photo, video, caption, or snippet we share on our online platforms tells the story of our brand – and the customers we hope to reach through it. Being an awesome LGBT-allied vendor is more than just a badge or a token photo – it’s about making your business truly aware of everyone, and thinking of it as more people to welcome, rather than a larger market to tap.
Here are some guidelines on how to take an open-minded and conscientious approach to business inclusivity:
Brand name and logo.
If your brand name or logo includes a reference to heterosexual partnership, it may be time to think of modernising it to something more inclusive. For example, if you use ‘Mr’ or ‘Mrs’, or perhaps have a silhouette of a bride and groom, this may cause you to unknowingly exclude some of your audience.
When choosing pronouns and descriptors for any blog posts or social media captions, try to use welcoming and accepting language – by using terms like ‘the couple’, ‘the wedding party’ or ‘your partner’, you can subtly ensure all your readers feel addressed equally. There may be two, one, or no ‘brides’ – and similarly for ‘grooms’. Think about whether you need to modify your website’s contact form or your contract documents to use gender neutral language as well. Don’t forget to include in your posts the keyword phrases these couples might be searching for, like ‘gay friendly wedding vendors in London’, and to use relevant hashtags on Facebook and Instagram (if sharing a real wedding, consider asking your couple which tag they’re comfortable with).